About The Crossing Report

What it is

The Crossing Report is a weekly briefing on AI adoption for owners of accounting firms, law firms, consulting practices, and other professional services businesses with 5–50 employees. Every issue cuts through the noise and delivers specific, actionable intelligence you can act on this week.

We cover which AI tools your competitors are adopting, what's working in the field, what's overhyped, and how to adapt your service delivery model before your clients start asking why you haven't.

Who it's for

We write for firm owners who built real businesses the traditional way — and now see AI reshaping how their work gets done. You might be frozen and unsure where to start, or already experimenting and looking for a strategy. Either way, you need someone to tell you what to do next, specifically, for your kind of firm.

We do not write for enterprise companies with innovation departments. We write for the founder who runs the firm, approves the payroll, and needs to make smart AI decisions without hiring a consultant.

How we research it

Every issue draws on real case studies, published adoption data, tool assessments from actual usage, and editorial judgment shaped by a founder who has lived through AI disruption firsthand. The Crossing Co itself is built on AI and agents — we're not theorizing about the future, we're operating in it.

We aggregate what a busy firm owner would never have time to find on their own: competitor moves, vendor claims tested against reality, and the specific workflows where AI is actually saving time and money at firms like yours.

Founder

Martin Adey is the founder of The Crossing Report. He has spent years building service businesses and has been an early adopter of AI-driven sales and operations tools — including founding Leadosaurus, a B2B lead generation firm that uses AI automation to help companies grow. The Crossing Report aims to distill what actually works for entrepreneurs owning agencies and service firms who see the AI disruption coming to their business but don't know what to do about it.

Publication

Published weekly. Free subscribers get the top 3 insights of the week and access to the archive. Premium subscribers get the full 10–15 insight report, tool comparison matrices, implementation playbooks, and ROI calculators.

Contact

Reply to any issue email — we read every response. For everything else: hello@crossing.one

What is The Crossing Report?

The Crossing Report is a weekly intelligence briefing on AI adoption for professional services firm owners. Each issue delivers specific, actionable insights on which AI tools are working in accounting, law, consulting, and similar firms — so you can make informed decisions without wading through generic tech media.

Who publishes it?

The Crossing Report is published by The Crossing Co, a company built by a founder who has operated through AI disruption firsthand. The editorial perspective comes from someone who runs an AI-native business, not a journalist or analyst covering it from the outside.

Is it free?

Yes — free subscribers receive the top 3 insights of every issue and access to the archive. Premium subscribers ($19/month or $190/year) get the full 10–15 insight report, tool comparison matrices, implementation playbooks, and ROI calculators.

What industries does it cover?

The Crossing Report focuses on professional services: accounting and CPA firms, law firms, management consulting practices, staffing agencies, and marketing agencies. The research is specific to firms with 5–50 employees in the US and Canada where the owner is directly making AI adoption decisions.

Who is The Crossing Report for?

The Crossing Report is written for owners and founders of small professional services firms in the US and Canada with 5 to 50 employees. It is not written for enterprise legal or Big 4 accounting — it is written for the firm owner who runs the practice, manages staff, and is trying to figure out what AI actually means for their specific business.

How is The Crossing Report different from other AI newsletters?

Most AI newsletters cover AI broadly — new models, startup funding, enterprise deployments. The Crossing Report covers only one question: what does AI mean for your specific type of professional services firm, right now, with the tools and staff you have today? Every issue names specific tools, includes real case studies from comparable firms, and provides next steps a firm owner can act on this week without a technical background.